In business as well as our normal daily lives, we are constantly being bombarded by various forms of visual media trying to change the way we think, act, make a purchase, and make decisions in our lives. In business we have the added stress of "change speed" that requires making split second decisions to keep us ahead of the curve with competition.
With all the rapid change wars in corporate culture happening around us, our ability to visually depict concepts, processes, dynamic systems and human factors in an organization are becoming increasingly useful and powerful.
Vision Mapping with cartoon art is -"powerful stuff". It has been part of our culture and depicted the human spirit and change for over 1oo years, reflecting a perception of reality back to us causing people to recognize some aspect of themselves in each picture, to see something new or react to something old or wrong. Cartoons create an easy on the mind platform to enlist spontaneous responses both positive and negative about who we are and what the pulse of society is, right now.
Every cartoon vision map is a story. Every story is about people and people interaction. Even when the character in the story is a simple illustration given some personality, the viewer will respond to the image emotionally, and the story your are offering visually will become much more real to them.
Seeing ourselves through other eyes helps us come to grips with reality we don't normally admit exist. This also tends to excite us and cause us to want to talk to someone (anybody) about "our world". The "talking with" becomes dialogue, a common understanding; a different sort of communications from the more common business communication of "discussion" or "debate" forms of stating our ideas or relating issues.
The "goal of Visual Creatography" is to help people cope with and understand change, telling it and showing it visually- "like it is".
(For more information on Visual Creatography-left click the slide show below)
Thursday, August 14, 2008
Partial Lists-Publications & Corporate Work
Publications:
Saltwater Sportsman, Bass Anglers Sportsman Society,New England Design Index, Boston Design Magazine, Builder/Architect Magazine, Luxury Design Magazine
Corporate Work:
Polaroid Corporation, Kendall Medical Co., Hasselblad USA, Walden Paddlers, Maine Windjammer Cruises, NE Lacrosse Association, Selfcare, Inc., Timeless Timber Inc., Fecto International, Sudbury Valley Trustees, NY State Camera Clubs, Architectural Interior Product's, Inc., Cuvee Wine Cellar Systems, Town of Sudbury Youth Soccer/Lacrosse Programs, Marlborough Youth Soccer Association, Massachusetts Fisheries & Wildlife Department, Kenneth Vona Construction, Inc. , Dream House Designs, Anthony Catalfano Interiors, Inc., Kaswell & Co., Inc, Robert Dinion Architects, Inc., LimoLiner Luxury Coaches, New England Window Systems, Inc. , Cape Cod Fishing Association, Commonwealth Creative Associates, Woodlands Condominium Realty Trust, Advanced Glazings, Golf Shots Inc., Sudbury Design Group-Landscaping, Faloneiri Construction Inc., Wildflower Designs, SolarOne Solutions
Saltwater Sportsman, Bass Anglers Sportsman Society,New England Design Index, Boston Design Magazine, Builder/Architect Magazine, Luxury Design Magazine
Corporate Work:
Polaroid Corporation, Kendall Medical Co., Hasselblad USA, Walden Paddlers, Maine Windjammer Cruises, NE Lacrosse Association, Selfcare, Inc., Timeless Timber Inc., Fecto International, Sudbury Valley Trustees, NY State Camera Clubs, Architectural Interior Product's, Inc., Cuvee Wine Cellar Systems, Town of Sudbury Youth Soccer/Lacrosse Programs, Marlborough Youth Soccer Association, Massachusetts Fisheries & Wildlife Department, Kenneth Vona Construction, Inc. , Dream House Designs, Anthony Catalfano Interiors, Inc., Kaswell & Co., Inc, Robert Dinion Architects, Inc., LimoLiner Luxury Coaches, New England Window Systems, Inc. , Cape Cod Fishing Association, Commonwealth Creative Associates, Woodlands Condominium Realty Trust, Advanced Glazings, Golf Shots Inc., Sudbury Design Group-Landscaping, Faloneiri Construction Inc., Wildflower Designs, SolarOne Solutions
Website Design and Photography Support:- Kenneth Vona Construction, www.kenvona.com , Dream House Designs Inc,
The Business of Direct Marketing Collateral Design
Craft Philosophy:
In a world of visual overload I work with clients to collaboratively define a clear concise message for each print or electronic direct marketing piece. The objective is to isolate a defining moment in time that draws the targeted customer to a specific vantage point that creates a positive action and emotional response to their brand.
The act of concept creation, is finding something interesting in a situation or ordinary place. And object, a mood or presence that others may not have seen or overlooked. Creating is a life long pursuit of observation, constant trial and error experimentation and skill development only achieved through experience. I have observed, working with countless diverse businesses and clients, " My most successful creative work has little to do with the things you see and everything to do with the way you see them."
Craft Philosophy:
In a world of visual overload I work with clients to collaboratively define a clear concise message for each print or electronic direct marketing piece. The objective is to isolate a defining moment in time that draws the targeted customer to a specific vantage point that creates a positive action and emotional response to their brand.
The act of concept creation, is finding something interesting in a situation or ordinary place. And object, a mood or presence that others may not have seen or overlooked. Creating is a life long pursuit of observation, constant trial and error experimentation and skill development only achieved through experience. I have observed, working with countless diverse businesses and clients, " My most successful creative work has little to do with the things you see and everything to do with the way you see them."
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